Most people hiring a real estate broker to sell their home will interview agents for the job of selling their home. This is very important because almost all agents ask you to sign an agency agreement. This means once you hire that agent you are legally bound to working with them, and they determine:
- The listing price for your beloved home
- The method and aggressiveness of advertising
- Quality of presentation, including staging, photography, lighting
- Negotiation tactics to earn you top dollar for your home
This is only a short list of the many challenges a good listing agent addresses when putting a home on the market. Each one is exponentially important to the outcome of your transaction. If you hire an agent without interviewing them first and it turns out you do not see eye to eye with regarding the marketing of your home, you might have just signed up for a very bumpy ride. It is easy to see why you would want to interview the person responsible for such an important life event such as letting go of a huge asset.
Interestingly, those buying a home often will simply choose a real estate agent based solely on their availability!
You wouldn’t hire an attorney, doctor, or financial advisor based solely on availability, would you? No! You would need to know their schooling background, their area of expertise, their history of performance, and complaint records just to start.
I suppose one of the reasons home buyers are more likely to hire a real estate agent without ever interviewing them is they don’t really understand how important it is to have a good broker.
A buyers agent is responsible for narrowing down the thousands of options out there into a manageable selection for you to pick from that meet your needs. Then they are tasked with writing and presenting a strong offer to beat down all others and win you the home. Your agent is responsible for negotiating on your behalf in order for you to walk away with one of the largest purchases you will ever make.
When you stop to think about it, the brokers who are most likely to have the best availability are those who are not selling very many homes. Going back to the doctor or attorney analysis: do you really want to hire the only professional in town with nothing better to do than sit around and wait for the phone to ring?
When hiring any professional you simply don’t know what you don’t know which is why it’s so important to interview two or three. At the very least research them online before committing to a long-term business relationship involving one of the most expensive assets that you’ll ever buy.